How many times have you seen posts, videos, or articles about trends in the design industry? It’s kind of tradition to post something about trendy tendencies at the beginning of every year. But have you ever thought that different popular staff do not always have a good impact on the design industry?

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Long story short. Here are 5 reasons to reconsider your glance at trends in the web design industry.

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Reason 1. Trends quickly become outdated

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What is popular today might become outdated tomorrow. Design based solely on hot trends may result in a solution that quickly looks outdated, requiring frequent updates to stay relevant.

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Reason 2. Functionality over wow factor

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Not every business needs a bold visual approach. Choosing a visually appealing and functional design often is more valuable than opting for trendy styles.

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Reason 3. Not every business needs a trendy design solution

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Beyond aesthetics, design plays a pivotal role in meeting the overarching expectations and goals of a business. It is essential to ensure that design choices are strategically aligned with the broader objectives to maximize the impact on the business’s success

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Reason 4. Trends may not always match user expectations

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While trends can be captivating, they may not universally connect with the target audience of a specific design solution. It is crucial to tailor design choices to the preferences and expectations of users to ensure effective communication and engagement

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Reason 5. Prevail uniqueness over trend

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In a world inundated with trend-driven designs, the decision to prioritize uniqueness becomes a strategic advantage. Uniqueness distinguishes a business and contributes to the long-term impact of design solution

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Trends come and go. At Obriy, we believe in thinking beyond design trends. Prioritize sustainable long-run design solutions over following design trends​​. It means thinking about the business and users and being thoughtful and unique for the long term. Trends are secondary. The focus remains on delivering a design that truly serves its purpose with care and distinction.

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