How to create the best corporate website in 2025?
November 29, 2024
Inha Tolochenko, Alex Seagull
12,3 min
Your corporate website is an important asset that drives your company’s success and online presence. It serves as a key for brand reinforcement, lead generation, customer acquisition, and investment opportunities. Obriy Design Büro prepared a step-by-step guide for business owners on how to approach corporate website design in 2025.
Your corporate website is an important asset that drives your company’s success and online presence. It serves as a key for brand reinforcement, lead generation, customer acquisition, and investment opportunities. You may ask: where do I start when creating a website for my company? Obriy Design Büro prepared a step-by-step guide for business owners on how to approach corporate website design in 2025.
We hope this guide will help you navigate the process with confidence and ease.
There may be many reasons why you need a corporate website. Understanding these specific needs is essential, and it’s crucial to define them before diving into the design phase. By taking the time to clarify your objectives, you will ensure that the website is purpose-driven and aligned with your business goals.
A strategic approach saves valuable time and resources, preventing unnecessary revisions or a misaligned result. Moreover, it helps avoid unnecessary frustration. Designing a website without understanding its core goals can lead to conflicting ideas, delays, and confusion.
When you have a well-defined vision from the start, the entire process becomes smoother. You focus on what truly matters: creating a website that works for your business and delivers the results you need.
Do you know who your potential users are? What are they used to? What do they expect to find on your site? To answer these questions, you need to know the potential audience your business is targeting.
Understanding the target audience is critical to any successful website design. General assumptions can be helpful at the early planning stage. But a good corporate website resonates with your target users, meets their needs, and drives action. To achieve this, you need to have detailed insights into the target users.
It's completely okay if you don't already have deep user data. A professional design agency has the expertise to gather and analyze this data for you.
At Obriy Design Büro, every design solution is based on a data-driven approach. As usual project starts with research. This helps to understand user needs and turn those insights into the best website design. We create user personas – detailed profiles that represent your key audience segments.
As a result, you get expert insights and a data-driven approach to crafting a website that not only looks great but also delivers a user-centered experience that meets your business objectives. What's more, this data will stay with you forever and will help you in marketing, sales, or any other business activities.
A company’s website's key task is highlighting how it stands out in the market. You need a clear understanding of your competitors’ strategies and approaches to achieve this effectively.
By analyzing their websites, you can identify common strategies, features, and design elements inside your industry. At Obriy, we start each project by researching competitors and market dynamics to identify their strengths and weaknesses. This helps to find opportunities to differentiate through unique design, innovative features, or a distinct tone of voice.
During competitor analysis activity you get the following info:
1. Industry trends and best practices.
2. Identify areas for differentiation.
3. Understanding your audience’s expectations.
4. SEO and content strategy insights.
5. Identify user experience and usability issues of competitors' design solutions.
In 2025, creating an effective corporate website is a smart choice among the variety of technologies and tools. Making the right choice directly impacts site speed, security, user experience, and scalability.
Think about choosing a technology or framework in advance. Each programming language, platform, or framework has its technical features. These features impact site performance, security, integration with third-party services and the ability to scale.
What key factors should guide your choice of website development technology?
1. Content management needs. The volume and content complexity you plan to manage play a significant role in selecting the right technology. Corporate websites need a flexible and robust content management system (CMS) to manage various content types, such as news, press releases, and case studies. For sites requiring frequent content updates or multilingual support, using an adaptable CMS like WordPress ensures smooth and efficient operation.
2. Technology popularity. Choosing well-established technologies provides access to a wide pool of skilled developers, helping to keep costs reasonable while reducing potential risks. Corporate websites always require ongoing maintenance and updates. Technologies with widespread adoption also offer better documentation and community support, such as React or Laravel.
3. Scalability to match business growth. A corporate website evolves alongside your business. Scalable technologies allow you to integrate additional functionalities like customer portals, career pages, or regional versions of your site. Choosing a tech stack that supports growth ensures that your website remains relevant as your business expands.
4. Integration capabilities. Corporate websites often serve as hubs for various business tools, such as CRMs, ERPs, or marketing platforms. Frameworks with strong API support simplify integrating your website with third-party systems, ensuring smooth data exchange and automation.
5. User Experience (UX). A corporate website represents your brand and must provide a professional, user-friendly experience. Choosing the right technology impacts design flexibility, allowing you to implement interactive features, intuitive navigation, and responsive designs that cater to diverse user needs.
Website development from scratch can be quite expensive. But what if you're a startup, for example, and don't have a big budget to develop a corporate site? Choose a low-code platform. These tools are great decisions for businesses that need to quickly and cost-effectively build or redesign their websites. Webflow, for example, has a huge range of options for the creation of almost any responsive website.
Webflow is a website builder for the development of modern, highly functional, and visually appealing responsive websites. This tool has many features – from custom code and content management to implementing incredible animations and interactions. Is a good decision as it combines modern design flexibility, robust functionality, and ease of management. It's ideal for companies looking to create websites that reflect their brand's innovation and professionalism without the complexities of traditional development.
The more detailed the UX is, the fewer issues you'll encounter with the UI. It's essential to focus on creating a clear structure and well-organized content. This is especially important if you offer a wide range of services or products.
A website is a cohesive system where everything has a purpose. Make sure that the user never gets confused or lost in the chaos. Clarity is always the goal. Instead of making users scroll through endless pages, provide clear, concise answers where they expect to find them. Less is more – keep your website simple and easy to navigate.
Homepage
– Hero Section. Featuring a headline, a brief tagline about the company, and a strong call-to-action.
– Brief overview. A short paragraph about the company.
– Features services/products. It usually lists the main services or products that the company provides.
– Client reviews. The company highlights the best reviews as evidence of reliability and success.
– Trusted partners. Highlights the company's collaborations with well-known and respected brands or organizations, signaling reliability and industry recognition.
– Key advantages. Features that make a company unique (expertise, innovation, customer service, other standout qualities).
– Contact form. A straightforward and accessible way for visitors to get in touch with the company.
The number of sections on a homepage depends on each company’s needs and goals. Customizing the homepage structure to fit these goals helps ensure the website provides relevant information while aligning with the company’s brand and user experience.
About us page
– Company overview. Describes the company’s mission, vision, and values.
– History and milestones. If relevant, a timeline or brief history to build credibility.
– Corporate Social Responsibility (CSR): Any charitable work or sustainability efforts are increasingly relevant and valued by visitors.
– Leadership team: Bios or photos of key leaders help create a personal connection.
A corporate website isn’t just about showcasing your company. Behind every successful business are real people. Featuring the faces and personalities of your team helps create a sense of connection and trust. Visitors don’t just want to know what your company does; they want to know who’s doing it.
Products or services
– Product or service listings: Dedicated sections for each offering, with descriptions, benefits, and clear calls-to-action.
– Feature highlights: the main features and benefits.
– Key stats. Important data or metrics that demonstrate the value and effectiveness of your offering.
– Mention a partner if applicable. Add credibility and trustworthiness to your offering
Case studies or blog
Case studies are a powerful way to showcase your company's expertise, problem-solving skills, and the results you've achieved for clients. By presenting real-world examples of your work, case studies provide evidence of your ability to deliver on promises.
A blog is an essential section of a corporate website that provides valuable content and helps strengthen your brand. A well-maintained blog can drive organic traffic, engage visitors, and support SEO efforts, as search engines value fresh, relevant content.
A blog and case studies are an excellent way to create a sense of liveliness and authenticity. By regularly posting fresh content, you show that your business is active, engaged, and evolving. This helps visitors feel like they’re interacting with a dynamic brand, not just a static website.
Careers
A Careers page is essential for attracting top talent and showcasing your company’s culture and values.
A typical career page includes:
– Job listings: a list of open positions.
– Company culture: photos or videos showcasing the working environment and team.
– Benefits: highlight the benefits of working at the company, like health benefits, professional growth, and work-life balance.
Contact Us
A Contact Us page is a critical part of your corporate website, serving as the primary point of communication between your company and your website visitors. It’s where users go to ask questions, request information, or get in touch with your team. An effective Contact Us page builds trust, encourages engagement, and makes it easy for users to reach out.
Here are the key elements to consider for a well-designed Contact Us page:
1. Clear and Simple Layout
The layout of the Contact Us page should be clean and intuitive. Ensure that contact details, forms, and options are easy to locate. The user experience should be straightforward, with no unnecessary distractions.
2. Contact Form
A contact form is essential for making it easy for visitors to get in touch. Keep it simple. Ask only for the necessary information (e.g., name, email address, message) to avoid overwhelming users.
3. Phone number and email
While a contact form is convenient, some users may prefer direct communication via phone or email. Include a phone number, email address, and possibly a dedicated support email (e.g., support@company.com) for different types of inquiries.
4. Physical address (if applicable)
If you have a physical office or multiple locations, include your address on the page. You can also embed a Google Map for easy navigation to your office.
5. Social media links
Include relevant social media icons (e.g., LinkedIn, Twitter, Facebook, Instagram) to offer visitors alternative ways to engage with your brand. This can also help users feel more connected to your company on different platforms.
6. Operating Hours
If applicable, include your operating hours, especially for customer service or support teams. This helps manage expectations for response times, ensuring users know when they can expect assistance.
This structure is not fixed but can be adapted to your needs. There’s no one-size-fits-all solution because your website should work for your goals, audience, and industry.
A customized structure ensures that visitors find what they’re looking for quickly and easily. Whether that means prioritizing a services section, creating a robust knowledge hub, or featuring interactive elements, the layout should align with your business’s specific objectives. Think of it as designing a space that reflects who you are and what you do best.
A seamless and intuitive user experience (UX) is important. In a competitive market, making your website difficult to use is a critical mistake.
If your site is hard to use - whether it's poor navigation, slow loading times, or confusing design - people won't hesitate to leave. Instead, they'll go to a competitor whose site offers a seamless, frustration-free experience. Focus on usability is no longer optional. It's essential to attracting and retaining your audience.
Factors for great UX in website design:
1. Clarity and simplicity: present information clearly and concisely. Avoid over-complicating the design with unnecessary elements. Users should be able to navigate easily and find what they need within a few clicks.
2. Intuitive navigation: organize information into clear categories, and make navigation intuitive. A good UX ensures that users don't feel lost or frustrated while browsing, which is essential for retaining visitors.
3. Mobile adaptation. A lot of users access websites on mobile devices. A responsive design adapts seamlessly across all devices, ensuring users have a consistent experience regardless of screen size.
4. Fast load times: website speed directly affects UX. Users expect websites to load quickly, and a slow site can lead to high bounce rates. For corporate websites, this means using optimized images, proper hosting solutions, and streamlined code to ensure fast loading times.
5. User-centric features: understand the tasks and needs of your website users. For a corporate site, this could include things like contact forms, services, client testimonials, or a blog. Including the right tools and features based on research makes the site more effective.
6. Accessibility: corporate websites must be accessible to all users, including those with disabilities. This involves adhering to WCAG, providing alternative text for images, readable font sizes, and maintaining high color contrast.
7. Clear Calls-to-Action (CTAs): Make sure your CTAs are well-placed, clear, and compelling. Whether you want users to contact your company, schedule a demo, or download a resource, clear buttons guide them, ultimately achieving your business goals.
If you want to dive deeper into interface design, a helpful resource is heuristics. These are simple, time-tested principles that help make sure users feel in control and comfortable. For instance, when a user submits a form, it's important to give clear feedback, so they know their action was successful. This way, they won’t be left wondering if something went wrong. By following these principles, you can minimize errors, make the site easier to use, and help users stay on track.
It’s great if you have a clear understanding of UX before starting to work with a design partner. It helps set a strong foundation for the project. However, it’s perfectly fine if you don’t have these insights yet. A design agency will guide you through the entire UX process.
A corporate website is a digital face that reflects the company brand. A strong user interface (UI) doesn’t just look appealing, it communicates who you are as a business and brand. It plays a critical role in communicating a company's brand identity and values. The user interface should reflect your branding strategy at every level — from visual elements to the presented content.
Before diving into the specifics of website design, it’s essential to have a clear understanding of your brand. This includes your company’s mission, vision, values, target audience, and unique selling points.
Brand identity is how you present your company to the world – it's the visual elements that make your brand recognizable and distinguish it from others. If you haven't already defined your branding strategy and don't have a brand identity, this should be your first step.
Align the site with the overall image and message you want to convey to your audience. Your design decisions will be built on your brand identity.
Design consistency
A consistent design ensures that every visual, interactive, and structural element on the website adheres to the company’s branding and provides a uniform experience throughout the website.
What consistent design means
1. Brand alignment:
All design elements (colors, typography, images) should strictly follow the brand guidelines to create a recognizable and cohesive identity.
2. Consistency across pages:
The website’s layout, components, and interactive patterns should look and behave the same across all pages.
3. Predictable interactions:
Users should have the same experiences when interacting with different element across the website. For example, all clickable buttons should have the same hover effect. Or navigation menus should function the same way throughout the site.
4. Visual and structural harmony:
Similar design principles – like spacing, alignment, and proportions – should be applied universally, ensuring a balanced and professional appearance.
Cross-platform similarity:
The website should deliver a cohesive experience across devices (desktop, tablet, and mobile) and platforms of different browsers.
5. Interaction and microinteractions
Your website shouldn’t be boring. Even if you represent the most conservative organization, incorporating simple interactions with UI elements can make your site more engaging and dynamic. Subtle hover effects and smooth transitions can breathe life into your design without compromising professionalism. These interactions not only capture attention, make the user experience more exciting and enjoyable.
For example, a navigation menu that highlights the selected option with a smooth color transition or a call-to-action button that slightly changes size on hover can add a touch of interactivity that feels modern and engaging. The key is to balance creativity with usability, ensuring that these enhancements align with your brand identity and audience expectations.
6. Meet user expectation
When designing for a corporate website, it’s essential to align the color palette, typography, and overall style with the preferences and expectations of your target audience. This alignment ensures that the design resonates with users, making the website both appealing and effective.
Mature users might prefer muted, professional color schemes, classic serif fonts, and straightforward layouts. Avoid overly dynamic elements or trendy designs that might feel unfamiliar. For tech-savvy or younger demographics, vibrant colors, bold typography, and dynamic layouts with interactive elements might be more engaging. These users often expect innovative interesting designs.
Once your corporate website is live, it’s essential to measure its performance through analytics.
Integrate Google Analytics with your website to start tracking key performance indicators (KPIs). This will allow you to monitor user behavior, measure traffic, and analyze conversion rates right from the start. By reviewing these metrics regularly, you can identify spot issues and make data-driven decisions to optimize your site for better performance and user experience. Implementing Google Analytics early on ensures that you have the insights needed to continually improve your website and align it with your business goals.
It's always a good practice to conduct a design review after launching your website. When businesses update an old site or create a new one, they often work with separate agencies for design and development. Sometimes, during the development process, certain design elements like layout, fonts, or proportions may not be transferred as intended.
To ensure everything is in line with the initial vision, ask your design vendor to do a post-launch review. This will allow them to identify areas for improvement and ensure the site is performing as expected. Share your analytics data with them so they can make any necessary adjustments based on real user feedback. Think of it like getting your car serviced – a quick check-up can ensure everything is running smoothly.
A website is not a static asset. It's a dynamic tool that can be optimized over time. If certain elements are not performing as expected, don't be afraid to experiment and test new approaches. Adjust layout, CTAs, refine content. Continue to test and iterate to achieve better results.
Choose a professional design agency to create your project. Working with a professional design agency can make a huge difference for your project. Obriy Design Büro has the skills, tools, and creativity to take your website or application to the next level. This means you can focus on other important parts of your business, while we take care of the design and technical details. Be sure that your design solution will be created for the people who will use it. We study what your audience wants, what problems they face, and what kind of website will be easiest for them to use. Hit us up, we’d love to know you better!
.svg)
.webp)
.webp)
