40 % of users leave websites due to inconveniences. These statistics highlight the critical importance of indicating and fixing various UX/UI issues for effective audience retention and engagement. 

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To attract and retain users business owners must deliver a seamless experience for their design solutions. Actions to improve the user experience affect user satisfaction, customer retention, boost conversion rates, and cultivate a positive brand image.

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What is a UX/UI audit?

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A UX/UI audit is a comprehensive analysis and evaluation of user experience (UX) and user interface (UI) design elements. The audit process aims to identify strengths, weaknesses, and areas for improvement in terms of usability, accessibility, visual design, and overall user satisfaction. The audit usually includes user experience improvement recommendations and user interface enhancement.

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5 reasons to conduct UX/UI audit

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Conducting an audit of the website or app is one of the first steps to ensure your business stays competitive in the digital landscape. This step is helpful in the identification of issues and opportunities and in the planning of future steps for improvement.

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When you need to consider UX/UI audit:

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– The design solution does not meet business objectives.

– When you receive negative user feedback about the functionality, workflow, or visual inconveniences.

– After major updates or launching new features.

– The design solution has a high bounce rate or low conversion rate.

– You noticed issues with user engagement.

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You might believe your design product is perfect and require no changes or improvement, but that's not always true. If the design fails to meet its objectives,  you receive negative user feedback and users choose your competitor, these are clear indicators that a UX/UI audit is necessary. Your website or application should always help the business move forward, not be a ballast for it.

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A professional team of designers can check whether your design product meets industry standards, follows best practices and aligns with your business goals.

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Benefits of UX/UI audit

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In general, auditing your design products helps to find problems at various levels in time, prevent new ones, stay relevant and competitive.

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Here is a glance at the benefits and specific problems audits can resolve:

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– To identify unintuitive interfaces, difficult navigation, and unclear layouts. Users may become frustrated by these problems and decide not to return to your website or application.

– To optimize conversion rates. The audit helps to identify components to change, like call-to-action (CTA) buttons, headlines, and form fields.

– To reduce the bounce rate. One of the tasks is to find problematic places on the website pages that force the user to leave the website.

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Regular benchmarking helps identify areas for innovation and improvement. Keeping up with UX/UI design trends and technologies ensures that your design remains competitive and modern.

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How to perform a UX/UI audit?

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A qualified team of experts will be the best decision. Professional design agencies typically offer a UX/UI audit. As a result, the client receives summary documentation with recommendations on improving founded issues.

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The Nielsen’s system of severity ratings for usability problems is most often used for conducting UX/UI audits. 

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The methodology helps determine which problems need the most attention and resources. According to the criteria, a designer estimates how much effort is needed to fix issues. If the ratings show that there are several major problems, it’s probably best to give high priority.  However, if the issues are minor and only cosmetic, it might be okay to fix them later.

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The designer scans the interface of your website or application to identify usability problems of different levels, group and prioritize them according to Nielsen’s 4-point severity system:

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1. Cosmetic problem only: need not be fixed unless extra time is available on a project.

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Examples: unclear visual hierarchy, low text contrasts, broken composition or grid. 

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2. Minor usability problem: fixing this should be given low priority.

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Examples: ignoring interaction patterns, lack of consistency, slider pagination issues.

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3. Major usability problem: important to fix, should be given high priority.

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Examples: confusing functionality, navigation, colors, layouts, overloaded with visual elements, paragraphs are not readable

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4. Usability catastrophe: imperative to fix it before the product can be released.

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Examples: cluttered design, low contrasts on buttons, lack of clear calls to action, too much functionality in one place

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Conclusion

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A UX/UI audit must be carried out in order to preserve a top-notch digital experience. It assists in finding usability problems, raising user satisfaction, increasing conversion rates, lowering bounce rates, and making sure your application or website maintains its competitiveness. Conducting audits enables you to anticipate issues before they arise, adjust to changing user requirements, and continuously improve the overall user experience. Ultimately, spending resources on UX/UI audits results in a more effective, user-friendly product that satisfies user expectations and company goals. By choosing a reliable design partner, such as Obriy Design Büro, which is recognized as one of the Top Web Designing Companies in Ukraine, you can ensure that your online presence stays efficient, engaging, and effective.

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